What Is Endemic Advertising?

Endemic advertising refers to ad placement where it is native or natural to its market. It fits, it belongs, and the products present a natural connection with certain industries or markets. For example, Reebok, a maker of athletic shoes and apparel, would use endemic advertising by running its ad spots during sporting events. In order to effectively use endemic advertising techniques, advertisers must find their endemic, or "natural," market and then exploit it to the best of their abilities.

Determing Your Endemic Market

  1. Endemic marketing goes deeper than other forms of advertising. Rather than hitting a broad segment of the market, endemic marketing laser targets those that are intrinsically linked to your product. Using the example of athletic shoes -- a company that sells these products would target athletes and those who want to at least look or perform like an athlete. Another example would be an online gaming program that has strong elements of fantasy. Instead of just targeting all gamers, endemic marketing would target gamers who prefer fantasy games. In this instance, a small business could opt to use either pay-per-click advertising with keyword phrases such as "fantasy games" or they could choose to run video ads on fantasy game tips on sites such as YouTube.

Finding Ways to Promote Your Product

  1. Once you have determined your endemic market, the next step is reaching it to promote your product. Think about what your market's audience enjoys doing that is related to your product. For example, for a small business that sells cooking utensils, the endemic marketing choice would be to advertise on online recipe sites, online cooking shows or even regular cooking shows on television. Wherever there is a natural fit for your target market is where you need to be advertising.

Endemic vs. Demographic Advertising

  1. The other main form of advertising is referred to as demographic advertising. This is intended for a broad range of the public -- those of a specific gender or a specific age range. Endemic advertising breaks this down even further by subsecting the market into specific traits, likes, dislikes and the products these highly targeted subjects use. While demographic marketing has its place and can be used with success to target large segments of the population at once, endemic advertising is typically recommended for smaller companies that need to make the most of their advertising dollars.

Online Endemic Advertising

  1. The rise of social media has had a huge impact on endemic advertising. Suddenly, advertisers are able to take their campaigns to a whole new level by targeting only those who would be truly interested in their product. Facebook advertising is an excellent example of this. Advertisers can select more than just demographics, they can select interests and other factors that tighten the advertising net. Even pay-per-click marketing is endemic to some extent in that ads are displayed based on keywords on which the user is actively searching, or in content that the reader is viewing related to the product being sold in the ad. For example, a small business that sells scrap booking supplies might choose to display its ad to young mothers on Facebook who have indicated that they enjoy arts and crafts and scrap booking.