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As mobile usage continues to grow, mobile marketing has become a crucial strategy for businesses to connect with consumers where they spend a significant amount of their time. Here's an overview of soft ace mobile marketing strategy and its key aspects: We create Mobile-Friendly Websites and Apps: Ensuring that websites and apps are optimized for mobile devices is fundamental. Mobile users expect fast loading times, responsive design, and user-friendly navigation. SMS Marketing: Sending promotional messages, alerts, or notifications via text messages to opt-in subscribers. SMS marketing is effective for time-sensitive offers and updates. Mobile Advertising: Displaying ads on mobile apps, websites, social media platforms, and games. Mobile ads can take various forms, such as banners, interstitials, and native ads. In-App Advertising: Displaying ads within mobile apps. This method allows advertisers to target specific user demographics and interests based on app usage. Push Notifications: Sending notifications directly to a user's mobile device to alert them about updates, promotions, or news related to an app or service. Location-Based Marketing: Utilizing a user's location data to deliver targeted offers, promotions, or content relevant to their geographic location. Mobile Wallet Marketing: Offering digital coupons, loyalty cards, and payment options through mobile wallets like Apple Wallet and Google Pay. QR Codes and NFC: Using Quick Response (QR) codes and Near Field Communication (NFC) technology to provide users with instant access to information, offers, or websites by scanning codes or tapping devices. Mobile Video Marketing: Creating and sharing video content optimized for mobile devices, often on platforms like YouTube, Instagram, and TikTok. Get in touch now to launch a mobile marketing campaign that will enhance your brand's visibility with remarkable effectiveness. Contact us today info@softacetechnology.com www.softacetechnology.com 0908 169 1891 #mobliemarketing #socialmediamanagement #brandmanagement #emailmarketing #itmanagement

#Post4 What is a Postback & why are they important in app marketing efforts? A postback is is the exchange of information between servers to report a user’s action on a website, network, or app. Imagine this, you are a marketing manager who is running your app growth campaign across multiple media sources. In order to acquire high number of users, these campaigns have a very similar charactersitics of the audience being targeted. On day 1 you got 10,000 installs, day 2 lead to 20,000 installs & so on for subsequent days of the campaign. Now as the number of installs increase & the audience remains the same across the campaigns, these media partners keep on targeting the similar set of users( who have installed or clicked on the ad) thus increasing your acquisition cost over a period of time. Postbacks solve for this, it helps the media source to understand who are the users who have already installed the app or performed the action within the app thus helping the media source to optimise better & save your important marketing $$. There are two types of postbacks: Install postback : Informs the winning media source that it was attributed for an install (advertisers can also decide to send a postback to partners that did not win the attribution, albeit with limited data compared to the winner). In-app event postback : Informs the media source of a post-install in-app action as it happens. In case you want to understand more on postbacks & how it helps you to save money; please refer the following articles or feel free to ping me on LinkedIn. #Attribution #appmarketing #growth #digitalmarketing #PPC #digitalstrategy #mobileapp https://lnkd.in/dCmi_T7q

Are you looking to boost your mobile app's user acquisition and drive organic growth? Look no further! Check out this insightful article on user acquisition strategies for mobile apps, taking you on a journey from paid advertising to organic growth.

Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors Vinh Truong Journal of Marketing Analytics (2023) https://lnkd.in/ea3VKMy7  #marketing #analytics #advertising

What Really Sells: Advertising, Onboarding, or Paywalls 😅😅😅? Mobile app developers often face a dilemma about where to invest resources to increase profits: ✔️ Advertising ✔️ Onboardings ✔️ Paywalls ✔️ Features (additional value for users) To answer this question, it's important to recall how people make decisions: ✅ 1. During the advertising stage, an "external trigger" involuntarily captures attention, activating a certain need (for example, to lose weight by summer). ✅ 2. The brain compares needs, and if the need targeted by the advertising is deemed significant enough, it becomes "dominant" (it will "control attention"). ✅ 3. Then, the brain compares all the ways to satisfy this need and chooses the "optimal" one. It considers: - the availability of resources it believes are needed to satisfy the need - the subjective probability that each method will be able to satisfy the need To increase the likelihood of a purchase, you need to know: 💡 the purpose for which the person will use your product (lose weight by summer, by a specific date, eat healthier, etc.) 💡 their past experiences (I've been offered this before and it didn't work or only helped temporarily) 💡 their expectations (I'll post great photos from the beach, or enjoy my reflection in the mirror) 💡 their fears (what if it's difficult, what if it's expensive, will the diet or exercise suit me) During onboarding, you can: ✅ Gather all this information ✅ Work through all the points that could increase a user's motivation to buy. ✅ Show individual paywall to each user segment to effectively explain why the purchase is sensible (meets their needs) and the price is FAIR. ✅ Find out what else the user needs (which features to develop next) Optimizing the paywall itself is crucial, as it's where the decision about the fairness of the offered deal is made, but the entire user journey should push them towards making a purchase decision. This is why we consider the monetization process of the app comprehensively: 💡 Advertising must effectively capture users' attention 💡 Onboarding should individually boost motivation among different users and gather information to use for advertising and new features 💡 Paywalls should offer a "fair" deal We are pleased to announce that we have released paywalls that: ✔️ Take into account all the nuances of human information perception ✔️ Allow for the design of each product to be considered ✔️ Are compatible with other purchasing services #paywalls #onboarding #web2app #monetization

Creating a successful mobile app involves not only providing value to users but also generating revenue to sustain and grow your business. In this guide, we'll explore various monetization methods and strategies that you can implement to maximize revenue from your mobile app. ✨In-App Advertising Implement in-app advertising by displaying ads within your app. This can include banner ads, interstitial ads, native ads, or rewarded video ads. Partner with ad networks or advertisers to serve relevant ads to your users and earn revenue based on impressions, clicks, or conversions. ✨Freemium Model Offer a freemium model where users can download your app for free but have the option to purchase premium features, content, or virtual goods within the app. This allows you to monetize a larger user base while providing additional value to users who are willing to pay for premium offerings. ✨Subscription Model Implement a subscription model where users pay a recurring fee to access premium content, features, or services within your app. Offer different subscription tiers with varying benefits and durations to cater to different user segments. ✨In-App Purchases Offer in-app purchases of virtual goods, upgrades, or enhancements that enhance the user experience or provide additional value. This can include items such as virtual currency, power-ups, levels, or customization options. ✨E-commerce Integration Integrate e-commerce functionality into your app to sell physical products or services directly to users. This could involve setting up an in-app store, allowing users to make purchases seamlessly within the app. ✨Affiliate Marketing Partner with other businesses or brands as an affiliate to promote their products or services within your app. Earn commission for referring users to make purchases or sign up for services through affiliate links or codes. ✨Data Monetization Monetize user data by collecting anonymized data on user behavior, preferences, or demographics within your app. Aggregate and analyze this data to gain valuable insights that can be sold to third-party companies for market research, advertising targeting, or product development purposes. ✨Sponsorship and Partnerships Secure sponsorships or partnerships with brands, businesses, or organizations that align with your app's audience and niche. Offer sponsorships for in-app events, features, or content, or collaborate on co-branded promotions or campaigns. Monetizing your mobile app requires a strategic approach that considers the needs and preferences of your users while maximizing revenue opportunities. By diversifying your monetization methods and experimenting with different strategies, you can create a sustainable revenue stream and unlock the full potential of your mobile app. icoons by @icons8 #appdevelopment #appdesign #appmarketing #appdevelopers #forappdevelopers #howto #appmonetization #monetize

A simple explanation of why Ads Attribution is essential for mobile app clients and how it empowers them to make data-driven decisions: 1. Measuring Advertising Effectiveness: With the vast array of mobile advertising channels available, it's essential to measure the effectiveness of each channel in driving app installs and user actions. In short, you need to know whether Facebook or Google works for you. 2. Understanding User Behavior: Ads Attribution allows clients to trace users' actions back to the advertising source or campaign that initially attracted them. This knowledge aids in comprehending user preferences, interests, and motivations, thereby enabling the creation of more tailored and engaging advertising campaigns. 3. Optimizing Marketing Strategies: Mobile app clients can use Ads Attribution data to optimize their marketing strategies continually. By analyzing the performance of various ad channels and campaigns, they can identify the most effective ones and reallocate resources accordingly. 4. Measuring Return on Investment (ROI): Ads Attribution provides a clear picture of how advertising efforts translate into app downloads, in-app purchases, or other desired actions. This data is invaluable for calculating the return on investment for each advertising campaign, enabling mobile app clients to focus on the most profitable channels and campaigns. I hope now you understand why clients want to know where the user is and where he/she is coming from on the App. Branch

What Sets Apart Contextual Advertising for Mobile Apps? One of the truly significant distinctions in advertising campaigns for mobile apps compared to others lies in the automatic generation of text and creatives. In the realm of promoting mobile apps, Google Ads algorithm leverages information from the app's page on Google Play and the App Store. This includes elements like the description, title, screenshots, and ratings. All this data is then integrated into advertising campaigns for various platforms. Given this feature, it becomes pivotal to optimize the mobile app or game page. The optimization of mobile offerings within app marketplaces is known as App Store Optimization (ASO). What Does ASO Optimization Encompass? 1. Compilation of Semantic Core: This involves identifying high-frequency keywords that will be employed within metadata. 2. Crafting Textual Metadata: Crafting metadata such as the app's title, subtitle, description, and keywords. 3. Development of Visual Metadata: Creating icons and screenshots that enhance the visual appeal. 4. Managing App Ratings: Improving the app's ratings through engagement with users, addressing feedback, and ratings. 5. Incorporating Version Updates and Metadata: Ensuring that the latest app versions and metadata are seamlessly integrated. With adept ASO optimization, the algorithms of mobile marketplaces like Google Play and the App Store organically promote the app or game. However, a comprehensive approach to promoting a mobile app necessitates engaging additional traffic sources, including paid advertising.

Back to basics - here's what you need to know about user acquisition! https://lnkd.in/dX8eT2xS #useracquisition #mobilegaming #mobilegames #app #apppromotion #appstoreoptimization #aso #advertising #marketing #gamedev