Shamanth M. Rao’s Post

Meta recently issued an apology after a significant Ads Delivery outage led to advertisers experiencing unexpected overspending, with some campaigns reportedly going over budget by thousands. This has understandably caused concern among the advertising community, especially since full refunds are not guaranteed for those affected. The incident has highlighted the importance of being vigilant and proactive when managing ad campaigns on platforms like Meta. Affected advertisers are advised to apply for refunds, which are expected to be processed within four to eight weeks. However, securing a refund requires specific steps, including reporting the issue to Meta support or representatives. For those looking to navigate this process, it's crucial to communicate clearly the impact of the outage on your campaigns, including any disregard for set budget limits or cost caps. Documentation and patience will be key, as support teams work through the influx of refund requests. This situation serves as a reminder of the complexities of digital advertising and the need for advertisers to stay informed and prepared for any potential platform issues. Sharing experiences and advice within the community can also provide valuable support and guidance during these challenges.

🚨 Important news for all Meta advertisers! 🚨 A recent overspending glitch caused daily budgets to be spent within hours and tripled CPAs for many advertisers, resulting in massive losses. 😱 Meta has now started issuing refunds, but there are some challenges: 1️⃣ Smaller advertisers have reported a slower refund process 2️⃣ Inconsistency in refund amounts and lack of clarity behind reasons For more details, check out the full article: https://lnkd.in/gJfrQCmj As marketers, it's essential to stay vigilant and monitor our ad performances. This incident is a reminder of the importance of diversifying our ad strategies to prevent putting all our eggs in one basket. 💪📊 How do you think such incidents may impact advertiser confidence in Meta? And what steps should Meta take to maintain advertiser trust? Share your thoughts in the comments below. Let's learn and grow together! 💯✌️ #Meta #Refunds #OverspendingGlitch #Advertising #AdPerformance - Casey Jones

Meta has started issuing refunds to advertisers affected by the overspending glitch on April 23rd, 2023. For context: A bug on Meta's platform resulted in overspending and increased cost per conversion across Facebook/Instagram for some advertisers. In the weeks following the glitch, advertisers and agencies have contacted Meta to request refunds. Refunds for ad glitches typically amount to a fraction of the total cost, and Meta does not disclose the method used to calculate the payout. Priority may be given to larger advertisers with dedicated account representatives before smaller advertisers. If you have been impacted by the glitch, please closely monitor the refund process to ensure that any overspending in your marketing budget is properly accounted for. Have you received the refund? Share your views. #metaads #digitalamarketing

"Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances." - this was the article that I read for Meta's ad delivery outage (no I don't mean the outage yesterday for FB and Insta users). For context - Google and Meta had ad delivery outages that resulted in campaigns overspending by thousands of dollars! While Google provided credit refunds, Meta provided nothing but a post from a marketer sharing guidelines to improve your chances of refunds. Nice of them to not block that post 😂 Article: https://lnkd.in/dhgjmDD2 #adspend #metaoutage #googleoutage #paidadvertising #marketinghumor

Strike now to save Q4. Meta advertisers in the UK over the past 24 months have enjoyed the combination of improved performance and cut-price CPMs. However, with the UK economy starting to improve, this CPM discount won’t last forever. We are now half-way to peak. All things point to Meta getting more expensive again. Don’t wait: you should be investing in brand building now before Q4. Otherwise, you may find yourself priced out of Peak. Find more ecommerce marketing strategy, data and insights in the April edition of the Readout, out now: https://bit.ly/3W4NJ10

💡 Recent advice from Meta CMO Alex Schultz: “Focus on the marginal rate of return on your advertising dollars”. +1 and I agree! As strategic advice, this is spot on but actually figuring out the shape of diminishing return curves for different channels can be challenging. The good news is that solutions are emerging that help enormously. On the search side, Google’s bid simulator is readily available and provides revenue projections for different bid & spend levels. It’s free and is a great way to quickly start understanding the shape of the curves. For other channels and to get a more robust view of these curves, it’s more involved but both LiftLab and Haus offer well-designed solutions. I’ve worked with LiftLab and their framework for building these curves is well-designed and very useful. For Haus, while I haven’t used directly, the demos I’ve seen from them suggest a particularly robust and thoughtful approach. If profitability and improving cash flow are top priorities, focusing on and optimizing to your marginal rate of return can yield significantly positive impact. 

Meta offers up to $200k in ad credits to boost shopping campaigns Some media buyers are seeing hefty ad credit offers as the social media giant courts advertisers back following Apple's privacy changes, according to AdAge. Meta has been dishing out a slew of ad incentives recently, including on its shopping ads, where it’s been making a big push for ad revenue, and a new iteration of its “reach and frequency” campaigns, as it courts back advertisers. Some advertisers said the social media giant has been ramping up these offers - or “coupons” - as performance capabilities start to improve following Apple’s iOS privacy changes. And these incentives, ranging between $40,000 - $200,000, are actually working. Clients are spending about 20% to 30% more of their overall digital ad spend on Meta this year than they had in 2022 as they see performance start to improve, the platform reports. #retail #ecommerce #directoconsumer #dtc #d2c #retailmarketing #d2cmarketing https://lnkd.in/eeZWvUWK

Meta expresses regret following an advertising error that resulted in campaigns overspending by significant amounts. Here's a full guide on how to appeal for a refund. This was shared by Barry Hot on X. #metaads #metaadsrefund #ppc #ads

Wow… that’s significant. "Entravision Communications Corp., a significant participant in Meta's ASP program, finds itself at a crossroads following Meta's announcement. The program's termination is expected to have profound financial repercussions, prompting the company to cancel its earnings call as it navigates this unexpected challenge. With the ASP program accounting for a substantial portion of Entravision's revenue, the adjustment to Meta's new policy demands a strategic overhaul of its operational and financial planning." "Meta's decision to wind down the ASP program by mid-2024 reflects a broader strategic pivot towards a more streamlined and direct engagement model with advertisers. This move is indicative of Meta's ambition to foster closer relationships with its advertising clients, ensuring a more standardized and efficient service delivery across different regions. The transition is expected to enhance Meta's operational consistency worldwide, although it introduces new challenges for existing sales partners accustomed to the previous model." What would that mean for Httpool (now Aleph)? More markets or Meta are taking slow steps to close the ASP program. For now, I will bet on the first, but we will see.

🗞 PSA: SKAN 4.0 starts rollout on Meta. 🍎 We just got the below communication from our friends at Meta. “We are happy to announce that Meta has begun rollout of SKAN 4.0 support via Meta Ads Insights API starting July 17, 2023 to July 21, 2023. During this rollout, advertisers may notice a sharp decline in total reported SKAN data (which is provided to Meta from Apple) within the first few days given the wider range of reporting delays between SKAN 4.0 and previous versions of SKAN. No action is needed from you, the reporting will stabilize shortly." Q: Who is able to view this data? A: All advertisers can access this data through Insights API. MMP advertisers will be able to view this data through their MMP once advertisers have completed the MMP set up requirements. (Note that MMP support of Meta’s SKAN 4.0 update is dependent on the MMP’s timeline). S2S advertisers will be able to access this data via Insights API or through Apple’s SKAN API once their conversion schema is defined. ** On our team, tbh we're not yet pulling the trigger(we've had an instance of turning on SKAN 4.0 on Meta sometime ago - and things going south very quickly) - and we're continuing to review and monitor progress here. #skan #growthmarketing #appmarketing